BRADEN SCHLEGELMPLS/MN
I’m an art director and designer located in Minneapolis, Minnesota.
I received a degree in design, but my greatest insights and instruction have come from personal experimentation. Discovery made through my curiosity in process and systems have helped shaped my always-evolving style.
Since beginning my career, I’ve had the opportunity to design, art direct and play creative lead, and collaborate on brand building and award-winning campaigns.
And I’d like to do it with you, too.
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<- BACKADIDAS X FIFA WORLD CUP 2026
CLIENT:
ADIDAS
CAMPAIGN:
FIFA WORLD CUP 2026
AGENCY:
LATITUDE
PERSONAL ROLES:
ART DIRECTION
DESIGN
PRODUCTION DESIGN
ADDITIONAL CREDITS:
ERIC HUSBAND - CCO
JAMES ROBINSON - EXECUTIVE CD
DANIELLE ROBERTS - ASSOCIATE CD
MICHAEL DOW - VIDEO, ANIMATION, 3D
ANGIE KROGER - PRODUCER/PM
ABBY EILERTSON - PRODUCTION DESIGN
For more than 50 years Adidas has partnered with the FIFA World Cup to design and supply the game’s highest-grade on-field soccer ball. With the TRIONDA ball set to take the pitch, and fresh new kits from Adidas to be worn by some of the greats they needed a retail experience to launch the ball and the latest World Cup Federation jerseys at scale across North America.
Named for the three host nations – USA, Mexico, and Canada – TRIONDA (Spanish for “three waves”) became the creative foundation for a retail rollout spanning dozens of unique store formats. Bespoke fixtures, in-store communications, and propping were paired with a suite of digital content featuring playful interpretations of the wave. All helping Adidas usher in the next chapter of the FIFA World Cup.
The impact that was created led our client to say “The results have been overwhelmingly positive. This launch Is being shown as best-in-class – the standard for how work should be executed on projects of this scale.”
- Andy Olloff, Manager, In-Store Experience, Adidas